Advertiser are merchants who offer deals to other merchants. They offer discount code like "$10 OFF" to customers from publisher merchants. When customers from publisher merchants place an order, they receive an email with advertiser's discount code.
This allows advertisers to acquire high-intent purchasers at a low cost. Brand X Brand collaborations diverts money spent on ads towards giving more incentives to consumers.
This allows advertisers to acquire high-intent purchasers at a low cost. Brand X Brand collaborations diverts money spent on ads towards giving more incentives to consumers.
- Setup partner profile
- Create deal to be listed on marketplace. Deal can be public or private. Private deal allows you to setup exclusive offers with selected partners.
- Deals listed on marketplace will be available to publishers who can initiate a collaboration campaign.
- After publisher initiate a collaboration campaign, you can choose to approve or deny it.
- After approved, campaign will be ready to go live on scheduled dates.
- In the meantime, you can promote brand collaboration on social media and email newsletter.
- During campaign period, XCollab will automatically drop an email with your discount code after customer placed an order with publisher merchant.
- Customer is thrilled with the discount and goes to your store to place an order. You win a new customer.